In legal circles, intent is nine tenths of the law. In other words, what someone meant to do or say is equally important as what they actually did or said.
For example, someone can be positive they didn't have the experience they expected when they shopped with an online retailer. If you don't read carefully, it might seem the experience was "positive." More likely, however, it was not.
The same holds true for social analytics, as companies discover that social media listening and measuring tools can provide misleading results. Determining customer intent is the new goal for marketers and social media experts.
(Read my complete blog on the topic at Internet Evolution)
Social Media Analytics is good.Love it.The same holds true for social analytics, as companies discover that social media listening and measuring tools can provide misleading results.
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