Monday, March 25, 2013

LearnLaunch aims to create new ed tech Hub

Boston, Massachusetts has long been known as “The Hub”, and executives behind the new LearnLaunchX (www.learnlaunch.org) educational technology accelerator aim to make it the new center for ed tech startups.

The founding of LearnLaunchX was announced at the ed tech conference “Across Boundaries: Innovation & The Future of Education”, held recently at the MIT Sloan School, in Cambridge, MA. The  conference brought together leading educational technology visionaries, academics, vendor company presidents, and public school administrators for two days of intensive discussion on where educational technology investments stand today, and where they need to go.

Keynoting the event were Anant Agarwal, president of the online learning initiative of MIT and Harvard University; Seth Reynolds, a partner with The Parthenon Group; Luis Rodriguez, director of the Office of Digital Learning in the Massachusetts Department of Elementary and Secondary Education; Gregory Bialecki, secretary of the Executive Office of Housing & Economic Development; John Katzman, founder of Noodle and The Princeton Review; and Anthony Kim, founder and CEO of Education Elements.

Just launched itself, the new startup accelerator has already announced plans to invest in 40 companies in the first three years of its program. LearnLaunch is the networking and advocacy side of the house, while LearnLaunchX serves as the funding arm. LearnLaunch and LearnLaunchX “will provide selected startups with early seed funding, deep domain insight, direct access to learning marketplace leaders and channels, and mentoring by experts in ed tech, learning markets and start-up investments,” according to a recent announcement by the organization.

LearnLaunch was formed in December as a non-profit to foster the creation and growth of ed tech companies in New England. It was started by Boston area investor Jean Hammond, EdTechup founder Marissa Lowman (who is serving as executive director of LearnLaunch), and Sankaty Growth Partners founder Eileen Rudden.

The selection of Boston was no coincidence. “Boston is known as a center for both excellent education and technology innovation,” explains Lowman. “Massachusetts also has strong roots in the development of U.S. education, having invented public education and currently leading the initiative to promote high state standards, also known as The Common Core (www.corestandards.org)

The goal of LearnLaunch is to provide support to entrepreneurs at critical stages of their development, and help them reach the next level of growth by providing unprecedented access to peers, investors, mentors, and even potential users. The company plans to offer five rounds of funding over the next three years, and has begun taking applications for the first round.

“Experts with deep connections to the market will provide hands-on mentoring to help entrepreneurs transform startups into successful ed tech companies,” Lowman says. “Startups will receive guidance and strategic direction on a full range of issues, from product feature decisions and beta testing, to the nuances of management team development and market entry in the learning industry.”

Lowman notes that a growing number of venture capitalists and angel investors are deciding to invest in the ed tech sector. She says that 134 ed tech companies nationwide received such funding in 2011, the largest number in a decade. Investments in ed tech have also tripled over the past decade, she says, increasing from a reported $146 million in 2002 to $429 million in 2011.

The local market is certainly a ripe one, and LearnLaunch has already identified over 150 educational technology and learning-oriented startups in the Boston area.

LearnLaunchX will work with approximately eight startups at a time, and provide up to $18,000 in seed funding. In return, LearnLaunchX will receive a 6% equity stake in each startup. To support the accelerator program, LearnLaunch welcomed three co-investors -- Mark Miller, Vinit Nijhawan and Jakan Satiroglu -- as co-founders of the accelerator.

Previously the chief officer of college and career preparation for the Chicago Public Schools, Co-founder Eileen Rudden concludes: “I was struck when I moved back to Boston in the fall of 2011 at the level of excitement and activity in the learning and ed tech space. I attended EdTechups (a networking program started by Lowman), which have brought together over 800 people, and Kids Club meetings, which have engaged over 50 companies in collaborative peer learning. I found close to 150 startups and dozens of growth firms. Jean, Marissa and I want to see the ecosystem grow even more rapidly to create value for entrepreneurs, educators, investors and students.”

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